This is Ford's first operating profit in over 4 years and was primarily brought on through higher prices and a larger market share. Ford lost $357 million in the same quarter last year. Ford now expects to be "solidly profitable" by 2011. All this good news should not muddle important issues facing the company. Massive incentive programs around the world including the US and Germany are now all but over. The company feels that even if the US does well over the next couple of years, they are very worried about Europe. Declines in sales there might more than offset gains in sales over here. The company is also in the midst of several crucial negotiations with the UAW that could prove to be a tipping point for the company. All said and done, the $1 billion dollar profit is great news but much more of that needs to come from Dearborn to consider Ford a healthy company.
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