In a rare strategic move, Google has taken the step of applying for approval to become an electricity marketer. This will allow the Internet behemoth to buy and sell bulk power at market prices, similar to major energy traders.
With the formation of Google Energy LLC, Google’s management is utilizing its right to act as a power marketer, purchasing electricity and reselling it to wholesale customers and trading in the bulk power markets. Some believe this could be an attempt to vertically integrate their energy usage, considering the great extent of power they use to keep their servers functioning properly.
From our perspective, this could also be early indication of Google moving into the realm of finance. Could they potentially utilize their unparalleled group of programmers to create high frequency trading algorithms? We don’t see why not.
http://online.wsj.com/article/SB10001424052748704854904574644721659940760.html
Posted by Group 8
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1 comment:
I do like the setup of google finance, do you guys think that there is a chance google would move into finance, or will they be content with with their move into making hardware and selling electricity
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