Facebook Rebutal

Media has evolved from mass media to "my media" (personalization i.e. ipod and tivo). Now, in 2008, we are in the "we media" with blogging, facebook, youtube, and flickr to name a few. In our busy lives, social networking sites are often the simpliest way to stay in touch and people feel a sense of community. Facebook is ranked 15th among sites with the most traffic (39 million).


Interesting fact of the day: an estimated 62% of all users are considered addicts. For advertisers trying to market to consumers ages 18-24, facebook is a goldmine. I listened to a speech last Thursday by Yahoo! V.P of Political Advertising, Richard Kosinski, who is blown away by the facebook trend. Marketers and advertisers are dying to find ways to reach the mobs of people logging onto Facebook everyday. Advertising tacits are tricky because they risk creeping people out ( for example when Overstock.com and other companies made the deal with facebook to show user's buying information on Facebook). I look forward to seeing how advertisers attempt to integrate their products into facebook.


Check this link out: http://www.quantcast.com/facebook.com results

Estimated Monthly Uniques
U.S. 39 million
Monthly U.S. Uniques


Top Subdomains
Jan 2008
Subdomain % who Visit
facebook.com 100.0%
ak.facebook.com 66.7%
login.facebook.com 44.3%
apps.facebook.com 43.3%
register.facebook.com 39.8%
hs.facebook.com 34.2%
static.ak.facebook.com 29.1%
msu.facebook.com 1.2%
psu.facebook.com 1.1%
ucsd.facebook.com 1.1%
minnesota.facebook.com 1.0%
osu.facebook.com 1.0%
indiana.facebook.com 1.0%
umichigan.facebook.com 1.0%
purdue.facebook.com 0.9%
upload.facebook.com 0.9%
tamu.facebook.com 0.8%
gvsu.facebook.com 0.8%
cmich.facebook.com 0.8%
wisc.facebook.com 0.7%

Take note that Michigan is the 7th largest user of Facebook (ok, so maybe we don't have as much time as MSU (#1) or OSU (#5), but that's still huge.